Designer: Abby Ytzen-Handel 

PLUM COVE ELEMENTARY SCHOOL is a public school in Gloucester, MA committed to making students successful, engaged, life-long learners. Plum Cove needed an identity to reflect the excitement and ownership of locals who had put in their own time and effort to rejuvenate an old school building and playground. We created a playful mark to highlight the school's proximity to the ocean and the wooded areas that border the playground.

We extended the logo into a series of marks to sync with the changing seasons - allowing students to see a constantly morphing school identity that worked as a learning element for teachers and parents. The seasons were presented in a set of posters that included animal icons that allowed for student interaction including counting games, animal habitat and seasonal weather patterns.