FREE FOR LIFE INTERNATIONAL
FREE FOR LIFE INTERNATIONAL is a non-profit fundraising organization committed to setting sex-trafficking victims free for life by financially supporting local organizations. We re-designed FFLI during a 48-hour design blitz in Charlottesville, VA coordinated by Journey Group and New City Arts.
We produced a new logo, color palette, brand standards, brochure, and promotional video—all consistent with positioning statements we drafted for them. The logo is a broken chain link refashioned into a heart, symbolizing the process of sex-trafficking victims recovering their humanity. The video and brochure featured icons to serve as visual anchors for the four major aspects of FFLI. The visuals were designed to be distinct from other anti-sex trafficking organizations and to emphasize hope despite the dark reality of modern day slavery.