COMMUNITY MINORITY CULTURAL CENTER in Lynn asked us to help them take an established annual event to a new level. The MLK Day Breakfast has been their largest fundraiser for a number of years but didn't present the organization as the progressive and professional organization that it is.

By creating a theme based on the identity of current residents of Lynn and how their aspirations link with the words of MLK we helped them to not only show themselves as the high-functioning organization that they are but we also brought the current residents of Lynn into the celebration and helped to fulfill the CMCC's goal of creating a true city-wide MLK Day celebration.